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A basic—but important—principle of trademark law is that generic terms cannot be claimed as trademarks. The rationale for this rule is simple: Starbucks cannot trademark “coffee cup” because everyone needs to be able to call a coffee cup a “coffee cup”. In order to be protectable as a trademark, a Read More

Considering behavior analytics using video cameras in your store? You may want to read the All Analytics Point/Counterpoint to understand privacy concerns customers can have. Read More

Whether you are going through a divorce, need some business law advice, or you need some other help, a good lawyer can be worth every cent you pay. But you need to be discerning as you choose a lawyer to handle your legal issues. Read More

Choosing which entity to operate your business is one of the most important decisions you should make in starting a business. There is no pat answer, and in many cases you’ll want more than one entity. Consider these options as starting points: Read More

Lady Gaga recently filed suit to prevent a third-party’s use of the trademarks “Lady Gaga” and “Lady Gaga LG” on fragrances and jewelry. Although the Chicago-based company’s (Excite Worldwide) attempt to profit from the pop star’s fame was likely doomed at the outset (at least with regard to obtain Read More

The first three articles in this mini-series focused on the three primary benefits of trademark monitoring: identifying and addressing potential infringers before they create problems for your business, addressing consumer reaction and competitors’ representations about your brand, and monitoring d Read More

Microsoft recently revealed plans for its new browser to come out with Windows 8. Flash will no longer be available on the systems default browser. This article discusses how to make sure your law firm's website doesn't suffer. Read More

This article focuses on another important benefit: monitoring licensees and franchisees to make sure they are making proper use of your trademarks. Now, before you stop reading because you think this doesn't apply to your business, let me just say that the number and types of business to which this Read More

At a certain growth stage of your small business, you might want to consider whether you should incorporate your business or not. Read on to learn more... Read More