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Brand monitoring has numerous benefits, not the least of which is adding value to the bottom line. This article follows up on my prior 4-part series on the benefits of brand monitoring for small business owners with a discussion of how implementing a trademark protection strategy can make the busin Read More
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While perceived by many as something between a luxury and a necessary evil, undertaking the appropriate steps to ensure that the business’s owners and assets are adequately protected should be a top priority for any entrepreneur or new business owner. This article outlines some of the basic legal i Read More
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Twitter has been in the news recently for failing to act early to protect the word “tweet” as a trademark. After prolonged (but unsuccessful) efforts to register “tweet” with the USPTO, Twitter recently settled a lawsuit with the owner of what was the last remaining relevant pre-existing trademark Read More
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Creating an introduction or informational law firm video for your legal website design can have a big impact on your site's conversion rate. This blog posts gives a few reasons why all law firms should have a video made professionally. Read More
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While it may be tempting to select a brand name that plays off of an already-famous trademark to jump-start your small business, the negative consequences of this approach can be severe. This article discusses a recent situation where one company tried just that, and was ultimately forced to change Read More
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Responding to the recommendations of a review led by the Employer Reference Group, the Confederation of British Industry (CBI) and large companies, including BT and TUI Travel, Mr Hayes said that firms that contract directly with the Government to train apprentices will now benefit from simplified Read More
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Netflix's recent Qwikster debacle provides insight on two key issues that small business owners face in selecting and adopting new trademarks for their companies. Read More
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A basic—but important—principle of trademark law is that generic terms cannot be claimed as trademarks. The rationale for this rule is simple: Starbucks cannot trademark “coffee cup” because everyone needs to be able to call a coffee cup a “coffee cup”. In order to be protectable as a trademark, a Read More
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Considering behavior analytics using video cameras in your store? You may want to read the All Analytics Point/Counterpoint to understand privacy concerns customers can have. Read More
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Whether you are going through a divorce, need some business law advice, or you need some other help, a good lawyer can be worth every cent you pay. But you need to be discerning as you choose a lawyer to handle your legal issues. Read More
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