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Brainstorming is one of the most powerful creative techniques ever devised. When used properly, it can produce more and better ideas than any other process. It’s based on the concept that two heads (or three, or four, or more) are better than one.

Many would argue that you can’t create by committee. I agree. Writing and other creative acts are best performed by individuals. Creating by committ Read More

Still unsure of how a creative press release can help your small business? Look no further than Sweet Soaps, a customized soap-maker (and small business) that embeds images onto bars of soap. The owner, Ellen Cagnassola, has just finished a banner year in 2009 in which she experienced an incredible amount of growth due in large part to public relations and social media. Read More

Small businesses that sell online have to demonstrate that they are trustworthy and reliable for shoppers to buy from them. Failure to do this results in billions in lost sales. Here are 7 steps that online sellers and ecommerce store can take to start demonstrating trust. Read More

Using online video to market your small business on Facebook can be a helpful and inexpensive technique. Read some of the tips in this post about how to use Web video effectively to spread your message and improve your brand identification. One of the most important aspects of video is its ability to go viral spreading your message from one online community to another without the cost of traditio Read More

Reading last weeks business articles on bizSugar inspired me to think about international online crisis management, affiliate marketing for international market research, building trust... Read More

Do you have a video sales pitch? You should, you know. What's a video sales pitch, you ask? Well, it's simply a sales tool that lets you communicate your message to busy potential clients in a new and exciting way using a professionally produced video and the power of the Internet. We're sure you've experienced this situation. You hope to get chance to talk with a prospect in person, but you simp Read More

Many sales people spend too much time trying to "qualify" an opportunity rather than quantifying it, both for the client and themselves. This theme seems to have resonated with with readers over at Salesopedia.com, a leading site for sales news and advice, as it was the second most read article on the site in 2009. Have a read, enjoy. Read More

When evaluating how professional blogging can help your small to medium sized business, we may first want to look at just what a blog is and what exactly it does. Simply, a blog is a type of Website which can be updated regularly without much knowledge of coding or Web design. Because blogs incorporate feeds, lists of article posts which a visitor can subscribe to and be automatically notified ea Read More

An interview on BTalk Australia on the 10 Big Marketing Predictions For 2010 including thoughts on creating online video, forming better online relationships and other marketing predictions for 2010 from David Siteman Garland. Read More