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In order to stay successful in your business career, you must be well oriented with your marketing plan. Marketers should always consider the relationship established before anything else. You should not limit yourself to just selling something to the people, this should just be the end result, but the primary objective should be to set the relatio Read More

Facebook status update: What's on your mind — —“Social media is currently the wave of the future, and it's surging through the business and e-business world like a rogue tidal wave.” Since social media, such as Facebook and MySpace (social networking sites that allow users to post personalized, online profiles), arrived on the scene about five y Read More

Here are marketing basics for small business from About.com. The article includes methods for growing your business and then a look at how small business and large business marketing differ. Marketing guide Laura Lake takes a look at how to get started with your small business marketing then also provides additional related posts. If you have a sm Read More

When you're selling it's easy to think that YOU need to be the focal point for your prospect or client. But as Dave Kahle points out, the more comfortable these people are with your team makes them more likely to do business. Read More

There are a few powerful misconceptions about social media's use. They interfere with its potential power. It's unfortunate. But, Krishnade, one of Europe's leading social media resources and consultants, dispels them during a recent conversation. They are condensed here for your convenience. Read More

For this episode of the Duct Tape Marketing podcast I talked about Exploiting Chaos with TrendHunter founder Jeremy Gutsche. TrendHunter is billed as the world's largest network for trend spotting and innovation and the site is a terribly entertaining and informative place to spend some time. Jeremy's book — Exploiting Chaos — 150 ways to spark Read More

As the launch date draws nearer, I can't stop but to think how Google Wave can change the landscape of how we communicate and collaborate online. Much has been promised and we have also seen how some of the cool features can improve the way we work. I have thought of 10 benefits that we can yield from this highly anticipated platform. The actual Read More

Don't have time to coach your sales people? Managers who are not coaching their people will not achieve the highest levels of performance---both with their team and for their organization. One of the most important aspects of the sales manager's job is to develop their people. Read More

That's what my boss used to shout from his office after talking with a salesperson. Read More