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There are three possible answers as to whether you got a return on the time and/or money you have spent on your marketing activities:(a) Yes,(b) No,(c) Don't know. If you answered (c) then you may never know what is working and producing results for your brand. Read More

A new report by Inside Facebook discusses some best practices for retailers hoping to set up shop on the popular social networking site. Some of the recommendations include letting users shop from within Facebook, including even the ability to share product information with friends. Another suggestion is to have contests, giveaways and sweepstake Read More

It's been an unusual week in social media, most notable because many of us had to learn to live without it. A DDoS attack targeting Twitter (Twitter), Facebook (Facebook), LiveJournal and many other sites knocked the leading micro-messaging service offline and caused numerous problems with the leading social network, too. Read More

A Web seminar in Royal Oak will help to teach businesses about the use of social media. “You CAN Measure Social Media: True Tales from the Social Media Measurement Trenches” is being hosted by the Detroit chapter of the International Association of Business Communications. Read More

Twitter ruffled a few more journalistic feathers this week when American Idol judge Paula Abdul became the latest household name to usurp the breaking news power of traditional media by making a big announcement on the social networking site. Read More

Entrepreneur Dharmesh Shah of the blog On Startups offers this interesting post on how to hire sales people. The post includes a formidable list of 14 tips Shah says he gathered from observing sales teams he has observed that work pretty well, including the one at hi us own software marketing startup HubSpot. Though Shah's company is definitely a Read More

Here are some small business tips for social media from BizCentral USA. Many small business remain confused about precisely how to use social media sites like Facebook and LinkedIn top develop relationships with customers and business partners. The post gives a simple overview of the top few of what may be well over a hundred big sites with more s Read More

WordPress is a user-friendly, non-techie platform that enables the new business owner or site developer to download and install a website and have it fully operational within a matter of hours. Read More

There may be some signs pointing to an economic rebound but that doesn't mean small businesses and entrepreneurs shouldn't shop for great deals for their business or marketing needs. I've put together some great deals below on everything from Mac computers for less than $1000, to all kinds of printing, supplies and promotional items that can help Read More