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"Marketing based on notions that are 20 years out of date. The notion that if you put enought messages out there some of them will be heard. The notion that 'building the brand' is money well spent. The notion that people believe what they see..." Read More

Looking at some myths and rumors around sales and sales people. Read More

Social Media Marketing Colombia Interview I'm doing a keynote seminar on Implementing and Integrating Social Media in Bogota Colombia for a marketing congress on September 27th. As a professional speaker this is one of my favorite parts of the job, getting to share my ideas and passions with people from all over the world. The seminar company Read More

Vanessa Summers, Entrepreneur.com's "Financial Guru", suggests these tips when creating direct mail products for your small business. If you thought the age of print was dead and gone, think again. Summers explains research now indicates a targeted direct mailing campaign can result in a 300 percent increase in conversions (those who take some Read More

So great feedback and suggestions to a post earl er this week. Thanks Neil Read More

Running a business today without a collateral website isn't an option. Consumers and business owners use the web to research purchases as well as to make them. Some websites are so poorly designed and constructed that they drive customers away. You can minimize that problem by following these basic principles of sound website design and navigatio Read More

Getting visitors to your web site is only half the battle. To be effective, your web site has to be structured to help visitors easily find their way around. If it isn't, visitors will click on to some other site and never give yours a second thought. All it takes is some careful planning to make sure your visitors can navigate your site. Read More

There are many ways to offload your day-to-day business responsibilities. It can mean hiring an assistant, automating your newsletter via technology, or it can mean delegating tasks that you dread or simply aren't good at. Read More

Small-to-medium sized businesses have benefitted from the Federal Government's stimulus packages, registering a profitable outlook for the first time since September 2008, a survey shows. Read More