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So you'd like to see better results? If that's what you really want, I have two words for you: keep moving! Goals, targets and the proper mindset will get you a long way down the road, but without the actions to support them, at the end of the day all you'll be is frustrated. Read More

So here are my top 5 ways to get your articles read by hungry prospects, even in a crowded niche: 1. Give up your limiting belief about there being too many people or too many articles in your niche - Here's the bottom line, demonstrated by me and many of my students: There are more people out there in your niche waiting to hear from you, who ca Read More

The author provides examples of four customer responses that require unique comebacks by sellers. Read More

"Unlike the ironic sentiment often expressed when quoting (or, as in this case, vitiating) Shakespeare's Richard III, I am not suggesting that attention is unimportant. I am, however, suggesting that businesses obsession with attention is misplaced, at best. And the fact that major industries have evolved to feed this obsession, simply adds to Read More

If your business already has a website or if you've been thinking about creating an online presence for your business, you'll want to clearly identify the purpose your site will serve. As this article, What Purpose Does Your Business Website Serve points out, there are really only two primary purposes for a business website: Sell something Get e Read More

I have been researching, reading, and listening for awhile now to the small business world in regards to social media and blogging. There are plenty of business owners and professionals in the world who accept social media as a new form of communications— and plenty who do not. I decided to write a small guide for business owners to gauge whether Read More

Today's daily discipline is Prospecting. There are many types of prospecting and we will focus on several approaches over the next few days. Today's focus is on in-person or one-on-one prospecting. Tomorrow I will be giving the top prospector $500 worth of my personal time, coaching one-on-one via telephone or in person if you are located nearby. Read More

There is a lot built around the 'brand experience'. It is an elusive quantity that has shifting facets — the experience when purchasing, when wearing or using what you have purchased, when receiving affirmation or ridicule from others because of what you have purchased and when dealing with the fact that your item has broken, over-charged you, bec Read More

The world of advertising is a wide open landscape. There is almost no limit to the creativity, depth and breadth your advertising mix can take - Not to mention no limit to the amount of money you can spend. In such an environment a few set of rules can help give you a proper framework by which to operate. I consider these to be nonnegotiable if yo Read More