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In the question of what you should hire, sales talent or industry knowledge, sales talent wins hands down, no matter what or how special you think your industry is. Read More

While dodging the rain in Vermont on vacation I spent some time thinking about our social media plans for the second half of 2009. In the first half of the year, we like everyone else, have been focusing on Twitter and Facebook. You cannot pick up a mainstream newspaper or magazine these days without some reference to Twitter and I expect that Twi Read More

Experience and perfection is one of the best ways to sell more. There is a relationship between selling and asking questions. This is an analogy on how to sell more by doing and perfecting so ultimately, you perfect your craft. Read More

You can never have enough time to talk about how to leverage the Internet to engage a local audience by utilizing local marketing strategies. UnderstandingMarketing.com can't underscore enough the importance of having a strong local search marketing and local online marketing strategy. Here are several tips to help any small business with their lo Read More

Why does your small business need a blog and what is a blog anyway? How will blogging increase my business? How do search engines react to blogs? All of these questions and more are answered in this informative article. Read More

While this embarrassing Twitter fiasco is a few months old, it is a great example of how NOT to use social media. Read More

Websites.com, a new online resource to help small businesses get the most out of their sites, is currently sponsoring a contest for the best new website. The winner will receive $10,000 (second place $3,000). Websites.com also has a repository of articles about website-related topics of interest to business owners and entrepreneurs. Read More

One of the partnerships I'm most proud of is my long standing relationship with OPEN from American Express. I've said for so long that I believe OPEN is the entrepreneur of credit cards. I've been contributing content on the OPENForum content hub since it's inception and this past week OPEN made a bold move to make the site even better by adding a Read More

It often doesn't take much to turn a good experience into a great experience. Here's an example of how one small business owner took her service to the next level. *Hint* it's easy enough that you can do it too. Read More