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With thanks to the late Elisabeth Kübler-Ross, I now present my "Five Stages of Grief During New Sales Script Role-Outs." Read More

At times the difference between winning and not is how badly you want the deal. Read More

There are only a few channels I actually subscribe to on YouTube. I would even say that I would call myself a rather active viewer of the site, checking out several videos a day. Though there are plenty of opportunities for brands to utilize the services that YouTube provides, the videos that get the most exposure are the ones from individuals. Her Read More

The simple reason is because Time is Money. Every hour, especially if you are a service based business that you spend on implementing marketing tactics for your small business is actually costing you time that otherwise may have been spent on generating income. Read More

This is the sad story of a company that died. Actually, it's more of a question of how it could have been saved. I'm talking about the now defunct FlyClear service run by a company called Verified Identity Pass that launched in nearly 20 airports across the country with a paid service that promised a way to avoid the travel lines at security wit Read More

Michael Jackson's death, more than any other recent event (including the Iranian election and swine flu) has shown once and for all just how deeply social media and its many tools are embedded in our daily lives — we might still hear things first on TV or radio, but the real dissemination of information happens in the immediate fire up across soci Read More

Interaction design defines the behaviour of a system in response to its user. When designing a website, emphasis must be placed on the user goals and experience; designs must be evaluated in terms of usability and affective influence. Read More

A big part of the reason for the amazing success of this campaign was not what they were marketing, but how they used social media to do it. In that, there are some lessons anyone trying to promote a product or service could use. Read More

A very effective approach to lead generation and nurturing is something called “drip marketing.” The idea behind the tactic is that you design a series of contacts, via email, postal mail, or phone, that are routinely dripped out to a prospect as a reaction, for example, to them signing up for an event. Read More