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This is a story about how a small business located in New York City became successful, overcame the odds a small business faces when starting up and cut the cost of advertising out literally. With a a unique advertising ploy to gain international exposure to his product, a little innovation, zero advertising knowledge, perseverance, determination Read More

A team of security experts who ensure that sales promotions work throughout the world say there are 10 major mistakes that those running promotions commonly make. Read More

Comments are not often looked at as a source for leads. Why? Many of them could be good prospects. They could be a great addition in the lead nurturing cycle. Why don't they make it to most databases? see how it can be done! Read More

After you have identified the right companies and contacts to target with your B2B lead generation efforts, you need to determine the best ways to reach them. Some steps to follow Read More

Sales Management 2.0 podcast are live with great insights for all sales professionals, follow the link to hear interview with Tibor Shanto of Renbor Sales Solutions and others. Read More

I have seen web design companies and online marketing agencies coming out with their online properties geared towards mass usage. So why shouldn't a PR agency? So now Waggener Edstrom has come out with twendz, an online tool that you can use to find out the tone of the tweets around yourself, your brands, or a topic. Read More

A brief look at the Art of Sales held this past week in Toronto. Read More

Nuts and bolts article on how small business owners, in this case limo companies, can utilize Internet marketing to increase lead generation and customer acquisition. Read More

Some customers fall into a special category of design-oriented individual: the "color-sensitive" customer. Read More