Many people ask me how I keep managing to grow my twitter following on my @shanegibson account. I don't and have never used any type of auto-follow software or participated in any type of Twitter Ponzi scheme. I avoid the get rich quick crowd like the plague, in fact some of my tweets have offended them on mass. In our soon to be released book Read More
In our human need to desire fulfilling all our senses, video blogging (or vlogging) seems the next natural step in the evolution of blogging. A vlog might sound like a fun idea to start up. When done well, it can be a useful tool, too. But there are a few important factors to consider before the cameras start rolling. Read More
Some of you may even feel that your commitment to being honest is what makes self-employment hard, especially when it comes to marketing and sales. It's certainly not difficult to find examples of dishonesty in business. But I wonder why we, who are clear that honesty is not optional, would choose to base our idea of business on behavior we reject Read More
Learn the basics of search engine optimization with this guide. Save money by improving rankings yourself, or be better prepared when hiring an outside consultant. Read More
It is likely that you, or someone working for you will need to interact with a web developer or web development firm. This interaction can sometimes be difficult because you may not know the right questions to ask, or how to request that specific work be completed. This article seeks to discuss how a small business owner can effectively interact Read More
Depending on your chosen industry, a press kit may also be referred to as a media kit, artist pack or press pack. There are slight differences between these, but overall, it's simply a marketing tool composed of an informational packet about your business / product / what you do that is designed to be forwarded to an organization or media outlet ( Read More
Have you ever considered changing your compensation plan to paying on collection? The impact on your sales team might be greater than you think, and Dave Kahle walks through the issues in making this transition and how to do it as easily as possible. Read More
Taking the attitude of 'if they like it, they will buy' and thinking that asking for the business is being too pushy, is downright silly. Customers expect you to be the expert on your product and expect to be closed by you. Read More
Going all in requires that you have a clear idea of where you want to end up. You can't hesitate and go all in at the same time. The two concepts are opposed, completely incompatible. If you try to go all in and aren't clear it's not going to work. And then you'll be even more discouraged and more hesitant to go all in next time. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!