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Search engine optimization (SEO) relies heavily on market intelligence the availability of information in order to gauge valid assessments for strategic implementation. Market intelligence and SEO are interdependent in this fashion. Take keyword research for example, if the tools you are using are common off the shelf or generic (like Wordtracker, Read More
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I was reading Darren Rowse's post, What I Learned at Search Engine Bootcamp, and it reminded me about something that we haven't talked about here: search is part of social media. Only, it's the part that most people who embrace social media don't talk much about. Search Engine Optimization is one thing. Search Engine Marketing is another. Read More
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A slow economy is a difficult time for business and no salesperson welcomes it. As total business volume slumps, triggering apprehension of deeper recession and pessimism and uncertainty can prevail. However, it is an inevitable part of the economic cycle and businesses should learn to cope with it and salespeople should develop a strategy to surv Read More
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Here's the final part in a series of tips that I've been showing over the last couple of months from Blog World Expo where a number of bloggers share some quick blog tips. Read More
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You might think there has been too much buzz around Twitter this year, but love it or hate it, there is no denying the fact that it is an awesome tool the full potential of which is yet to be discovered. This time I am listing some tools that will help you evaluate your Twitter activity. Read More
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Most of you have a website; some of you may even have an outstanding website. Yet many of you are not getting the most from your website, which defies all logic. After all, you invested your valuable time, and likely a reasonable amount of money in your website design, so shouldn't you see a return on your investment? Read More
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This post assumes you understand the stakeholder and can give them value. It assumes you are using the right media forms to reach out. If you're really good, you already have relationships in play. How do you get you through the noise? Well, as we have learned repeatedly over the years. Simplicity in communications. Read More
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“Value” is a word that gets tossed about quite liberally in the business world, attached to anything that has any sort of perceived worth. Things are billed as “bringing value” or “adding value” or “providing value”. The trouble is, value is in the eye of the beholder. I've especially heard it a great deal in relation to blogs and Twitter lately, Read More
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We've spoken quite a bit about the special circumstances that surround the small businesses marketing budget -- along with the scarcity of your time as a small business owner. Building pages or writing copy that serves only one purpose is good, but using that same content for two applications is even better when you're barely finding time to wri Read More
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When search marketers get together at a pub and talk, the conversation inevitably turns to Google's near-monopolistic share of web search. For many of us that are new to the field, Google has consistently been the market leader and focus of most of our efforts. But this wasn't always the case. Have a look from a historical perspective: Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!








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