BizSugar.com › Upcoming News › Marketing › Page 7320

A WebmasterWorld thread discusses a very interesting SEO issue: is it possible to rank high for a competitor's brand name without mentioning it on the site itself (by mere external anchor text)? The question can be generally paraphrased as follows: can off-site SEO (backlinks) be stronger than off-site SEO plus on-site SEO combined? Read More

Are you using guest posting as a blog marketing strategy? Hook new readers in with a guest post landing page. Read More

Geoff Alexander of Geoff Alexander & Company did a really great post titled “Vertical Marketing: Discovering a new prospect world by reinventing your message” which is a brilliant strategy to focus your sales and marketing efforts on specific verticals that you have had success working with in the past and make the most of that experience. Read More

The latest newsletter from Nikki Leigh, award winning author and publicist - I wanted to touch base about the free teleseminar report that is being offered by Kathleen Gage - this is an information packed report and it could help you understand more about how teleseminars work. If you don't think a teleseminar would work for you, let me know. The Read More

The gap that is the marketing/IT divide is the result of structural differences in their organizational missions. Marketing technology sandboxes and a "chief marketing technologist" may be a solution. Read More

Last November, Geoffrey James asked “Are Trade Show Leads Worth It?“ Almost two-thirds who responded to the poll said “NO”. Does this mean that you shouldn't go to trade shows? Absolutely not! But it does mean that you shouldn't use them for lead generation. Read More

Thats right, 51,800 companies ranging from fortune 500 giants to small startup businesses, that show many customers Salesforce.com has according to their latest press release dated 5th January 2009. Thats not a customer base, that is a market! Read More

As we kick off the New Year, we're typically in an “out with the old, in with the new” mindset. While that may be true for a lot of things, it doesn't have to be the case for your marketing database. As we ponder in 2009 how to do more with Read More

Listening is important and will set you up for success in your social marketing, if you are in any type of marketing role you must become a good listener because: Read More