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“Value” is a word that gets tossed about quite liberally in the business world, attached to anything that has any sort of perceived worth. Things are billed as “bringing value” or “adding value” or “providing value”. The trouble is, value is in the eye of the beholder. I've especially heard it a great deal in relation to blogs and Twitter lately, Read More

We've spoken quite a bit about the special circumstances that surround the small businesses marketing budget -- along with the scarcity of your time as a small business owner. Building pages or writing copy that serves only one purpose is good, but using that same content for two applications is even better when you're barely finding time to wri Read More

When search marketers get together at a pub and talk, the conversation inevitably turns to Google's near-monopolistic share of web search. For many of us that are new to the field, Google has consistently been the market leader and focus of most of our efforts. But this wasn't always the case. Have a look from a historical perspective: Read More

5 Reasons Why Starting a New Blog Can Be Good for You... Read More

I think all bloggers should consider the benefits of having a forum linked to their blog. Here are three of the advantages I've found. Read More

Generating a good flow inbound leads is just the first step towards building an effective sales machine. Here is quick slideshare presentation on a very simple but critical step in making the most out of your inbound leads. Read More

A series comprised of email interviews with professionals who's businesses/positions have let them form an opinion as to how design may or may not lend to the growth and success of their products or services. Read More

When your customers call in to tech support or other customer service areas, their experiences can either make them trust you, your company, and your brand even more -- or wonder whether anyone really cares. This customer service check list outlines the do's and don'ts of keeping your customers happy on the phone. Read More

Times are tough and likely to get tougher for creative marketers who toil for major brands. As advertisers continue to adjust (read slash) their budgets in the face of client cutbacks, creative vendors of all stripes will face pass-along cutbacks—unless they can make themselves indispensable. Read More