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The survey found that everybody was spending money on demand-generation programs, but was missing a trick in not looking closer to home at their existing customer data and leveraging it further. We all know that it is easier to sell more of a product or service to a current customer than it is to try and get a potential customer on board, so it b Read More
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In these economic down times when cost cutting is the mantra the positive effect is that it forces you to think out of the box and come up with alternative solutions to ensure you get the most out of your marketing and lead generation dollars. After having discussed this with a number of marketers and bloggers who have debated how will the recessi Read More
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To get started, you'll need to identify keywords that are important for tracking your industry, key trends or issues, the competition, your company and product brand names, as well as company spokespersons' names. Once you've come up with a manageable list, configure the following tools to scan and collect that data. Read More
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British Airways and Virgin Atlantic recently experienced first-hand the impact social media can have on their brand perception, when disgruntled employees from each company separately posted complaints on Facebook. What's worse, it appears that some of these employees were posting while at work. Actually, that's not too surprising, considering t Read More
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Still, the question that has been on my mind for several months now is whether we are seeing a shift where some of the core benefits and skills that people expect to recieve from an MBA are now readily available through social media. In particular, I'm thinking of four areas: Read More
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Is your computer out of action? Use the time to improve your blog with these six activities as suggested by Ali from Alpha Student. Even the most ardent bloggers will occasionally find themselves without computer access. If you're just lacking an internet connection, you can at least write posts — but what can you do when all you've got is a note Read More
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So why should anyone read yours? Getting noticed might seem impossible. But there are blogs that rise up out of that vast sea of sameness. Blogs started by people just like you. You don 't necessarily need great writing talent, although it's worth developing the talent you have. Read More
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Follow these 10 critical strategies and you will inevitably exploit opportunities, prevent failures and advance your career. Read More
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I'm sure there's a better list somewhere, but from my observation thus far there are five primary types of messages posted to Twitter: Read More
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Although most of our custom role based list building is done for business to business sales and marketing purposes for our clients who need to reach out to some very specific decision makers in specific job roles, they are not exclusively the only ones who can benefit from this solution. As we had discovered from earlier experience, a well built c Read More
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