Short version: a chief marketing technologist (CMT) is the person responsible for leading an organization's marketing technology. A CMT is to the CMO what, in IT-centric firms, the CTO has been to the CIO. Read More
A great post by Dan Schwabel of Personal Branding, sharing his presentation on personal branding to college students. Read More
A new JupiterResearch and PayPal study revealed that consumers value payment security and payment choice more than rewards when making purchases online. According to the research, when consumers are confronted with two merchants who offer the same product at the same price, the two most influential factors when choosing where to buy are payment s Read More
From the page "Chuck clearly understands his readers and what they want to know. His blog— and this eNewsletter—are valuable and powerful because he really knows what he's talking about. We trust what he says and we're likely to accept his recommendations about products and services—even when they are his own. That is, because we trust what he s Read More
Learn how to win big when you negotiate. These 3 rules are good negotiation rules to follow to arrive at a win-win-win situation. Read More
About one-quarter of Americans have no Internet access, according to a wide-ranging report titled "Information Searches That Solve Problems: How People Use the Internet, Libraries and Government Agencies When They Need Help" by the Pew Internet & American Life Project and the Graduate School of Library and Information Science at the University o Read More
From green marketing to high-tech billboards to social networking niches, this author provides 10 trends to consider for the coming year. Read More
While many email marketers adhere to opt-out laws, many aren't taking the opportunity to garner feedback and potentially retain a customer by engaging them in an exit conversation, found a recent survey by Lyris. Read More
Readers of newspaper Web sites are 52% more likely to share their opinions than those who do not visit newspaper sites, according to study conducted by Millward Brown and sponsored by the Newspaper National Network and Newspaper Association of America in September and October. Newspaper Web site visitors who were surveyed were also more apt to bel Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!