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Entrepreneurs who are doing their business online are now paying attention to their internet marketing strategy. Most people are paying more attention to their marketing plan. Others are even paying more just to make their internet marketing more effective. Every dollar should pay off. Read More

What's the most important space in your white paper? Why the sidebar white space of course! (Don't call it a margin anymore).

The white paper sidebar is quickly becoming one of the most importance pieces of real estate in today's modern commercial white paper.

Are you taking advantage of this space in your white paper? This blog post will provide you with some valuable ideas and tips that c Read More

Site maps are sexy. Yes they are. Maybe not to you and me… but the search engines sure like them and that’s all that matters. Of course, your website visitors will appreciate them too. But (as usual) we’re getting ahead of ourselves… Read More

Information about the pros and cons of article marketing and if it is still an effective method of driving targeted traffic to your website. Read More

Add a ROI widget to your website and let the proof in the pudding help sell your product of service. A client will be more persuaded if they can see that there is an ROI. Read More

Social media is no longer seen as a fad, and most businesses are now including in their online marketing mix social media marketing strategies. Small or large brands have their own Facebook Fan Page, few Twitter accounts, a blog and strong presence on various other social networking sites. Read More

You’ve integrated social media marketing in you online marketing strategy. You got your business a Facebook Fan Page; you added fans to it. But what next? How do you make them talk to you? How do you get them to keep coming? Read More

Before the start of any campaign, it is vital for marketers do some research on the demographics of their target audience. Marketing research is simply a process of systematic gathering, recording and analysis of data about issues relating to marketing products and services. I came across this tool by YouTube to get insights on potential audiences.
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The FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques.

This week's featured white paper is from KPMG on the subject of Financial Market R Read More