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TRUSTe guides thousands of sites towards best Web privacy practices, backed by its “trustmark” that indicates certification, and also helps consumers surf and submit information with confidence. So when you click on the TRUSTe certified logo on a website — take Drugstore.com, for example — it takes you to the company's privacy statement page where Read More
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Abby Prince of SmallBusinessNewz interviews Jennifer Laycock, editor-in-chief of Search Engine Guide, about search engine marketing for small business. Among the most important takeaways: using social media is amongst the best ways to promote your small business but use these tools to listen to customers' needs not just to promote, don't worry i Read More
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A lot of people think that Social Media sites like Twitter are nothing but a bunch of babble with no inherent value. But a small percent of Twitter Tweets actually show good "pass along value". In this post on the White Paper Pundit blog, you can learn five ways to leverage Twitter and gain additional exposure for your white paper. Read More
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Smaller online ads may be more effective than larger counterparts, a new study by Dynamic Logic found. The study shows that ad shape and placement may be more important than size. Half banners, at 234 x 60, and 180 x 150 rectangles were shown to be more effective than ads that frame the page, like high-profile leaderboards and skyscrapers. It i Read More
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Wiggly Wigglers, a natural gardening business in England marketing techniques like worm composting, has used the Web since the 1990's to promote global sales. This all natural company recently won the Dell Small Business Excellence Award for its use of pod casts, blogs and social networks to not only market to customers but gather input, ideas an Read More
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Heather Gorringe, founder and co-owner of Wiggly Wiggler, a natural gardening business promoting ideas like worm composting, is interviewed about how her company has used sicial media to go high tech global. The company recently won the Dell Small Business Excellence Award for its use of technology to market, engage in conversations and gain ideas Read More
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So here is an insider tip: Use the coupon code “SAVE30″ to get 30% off their monthly services “PRO” services. The online coupon is only good through 08/31/09. Read More
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If you use social networking channels ranging from Facebook to MySpace in the marketing of your small business, you might want to learn more about what social networking demographics have to say about the details of the audience your favorite social networking site reaches. Thanks to social media consultant Radiah K. Givens (check her out @rad4444 Read More
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One of the biggest mistakes a website owner can make is within the design, and lack of knowledge of how to properly market themselves online. This article is all about the Do's and Dont's of Website Design and Successful Online Selling. Read More
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This weekend, I was sitting at a Malaysian restaurant with my girlfriend when it struck me how easy it'd become to come up with new business ideas. This is probably one of the best Malaysian restaurants in Queens, and is just run by a small family. Read More
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