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Feeling Overwhelmed by Social Media and Web 2.0? - Here Are 5 Tips For You Read More

A lot of business to business email campaigns are well planned with the message being crafted to strike a particular nerve with a targeted decision maker who has a specific role or responsibility which should make them think about a product or service and how it could make things better for their organization. So what many email marketers tend to Read More

If you're reading this blog, and haven't yet read David Meerman Scott's The New Rules of Marketing & PR, go out right now and get his book. When we first came upon his book, about a year into HubSpot's life, we called him up and said, we started a company based on your book. That initiated a wonderful, long-lasting relationship with David, whi Read More

With search engine optimization you can get the benefit of generating a high traffic volume. Let's just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not a Read More

Targeting bigger companies and larger deals can involve more pre sales preparation which often deters companies from trying them out over the simpler more reliable smaller accounts. Here is an option for those who still want to go after the big fish. Read More

Our Salesforce.com customers database with decision maker contacts just finished getting an overhaul with a complete verification check to update and weed out any business contact data which is no longer active. The process which has kept the ActiveContacts data team busy over the last few weeks is finally complete and contact information for a fe Read More

In this series of blog posts, you will learn, step by step, how to create a successful business-to-business marketing-for-leads program. For an outline of all the steps please see my article “Steps to Implementing a Marketing Plan That Drives New Business.” Read More

It doesn't need to be. Just follow these 7 practical steps to creating a great referral business and in less than six months you'll unlock a majestic mountain of fresh, ready-to-buy or sell leads. Read More

As we are in the cycle of the presidential election, there have been several high profile examples of how search is influencing and playing into the consumption formula for online video. Two specific examples demonstrate how search either reinforces the opportunity big media has in capturing their share of the explosive growth in online video, or Read More