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If and when you ever find yourself in a crisis situation, the best thing to do is come clean, admit your mistakes, apologize, and talk about the steps you’ll take to make amends. Most important, though, is that you must truly show a sincere compassion for those you’ve hurt. I’d rate Tiger’s “performance” during his public apology as a C+ since I wasn’t convinced that his statement came from the h Read More
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Great employees who give superior customer service, have a consistent professional appearance and keen knowledge of your service or product are one of the best investments you can make in your business. Read More
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Sometimes bad publicity can be your worst nightmare, but if you respond to it correctly it can be your best friend. In business and in life things are going to happen, that part of the equation is beyond your control. —-Employees will be rude, products will malfunction and customers will get angry—- What do you do when these inevitables smack you in the face? How you answer that question could ma Read More
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Can we really separate our personal life from our personal brand? When every person is a channel and broadcasting something to the world is as easy as sending a tweet, everything we say or do is pretty much out in the open. Read More
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“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” -Howard Thurmond

What makes you come alive???? Read More
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When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy. Read More
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How about taking Valentine's Day as an opportunity to create a positive client relationship that can possibly last through the years? Read More
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In working with the Five O'Clock Club on public relations issues during the past few months, I've learned many members are associated with smaller businesses--either as owners, consultants or freelancers. As a small business owner myself with a background in corporate public relations, I'm always interested in helping such individuals learn to become their own best self-promoters, both for themse Read More
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I stumbled upon a very interesting campaign carried out by RealWire regarding the issue of irrelevant press release emails or more widely known as PR spam. Read More
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Can Public Relations be a nightmare for your small business? Not if it is done right. Don't move too fast! Read More
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