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A wonderful colleague of UnderstandingMarketing.com, John Jantsch from Duct Tape Marketing, recently blogged about the Return On Investment (ROI) of social networking for small business. In his blog post, and as to be expected, he mentions that virtually every small business owner and entrepreneur asks about measuring the success of a social netwo Read More
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Author and Community Strategist Angela Connor provides five pieces of advice for United Airlines to build community despite its current PR nightmare. Read More
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It's hard to allocate where your money should be spent when you're a startup and you sometimes have to stretch every dollar. Bootstrapping doesn't have to be hard though. If you decide to promote your own company, read on for nearly free fifteen do-it-yourself tactics and get ahead of your competition! Read More
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Discussing what PR is, what it isn't, why you should be doing PR and how to do different PR tactics to promote your business, product or service. Great resource for small businesses who are looking for "do-it-yourself" public relations info. Read More
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As a business owner, you probably know how important publicity is to the success of an integrated marketing communications strategy. Unfortunately, many entrepreneurs, marketers, and PR pros make crucial mistakes when dealing with the media. Here are some tried-and-true tips to get the most out of your media contacts. Read More
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You need attention for your product or service? Why not let people compete for a job related to your product or service? Read More
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In my previous article, I wrote that public relations may be better positioned than advertising to weather the current storm of major newspapers in financial trouble some of which are going completely digital. An interesting survey was released recently, which not only seems to support this point, but provides an interesting perspective into t Read More
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While the closing, altering and economic struggles of newspapers is an ominous sign for the media, it puts public relations in a difficult situation. To whom do we pitch? In this article, veteran PR professional Michael Kleiner opines that this doesn't have to be the case and there is still value in and need for public relations. We must harness Read More
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Veteran Financial Planner explains why President Obama's reduction to charitable deduction will mean less for charities. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!








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