As a business owner, you probably know how important publicity is to the success of an integrated marketing communications strategy. Unfortunately, many entrepreneurs, marketers, and PR pros make crucial mistakes when dealing with the media. Here are some tried-and-true tips to get the most out of your media contacts. Read More
You need attention for your product or service? Why not let people compete for a job related to your product or service? Read More
In my previous article, I wrote that public relations may be better positioned than advertising to weather the current storm of major newspapers in financial trouble some of which are going completely digital. An interesting survey was released recently, which not only seems to support this point, but provides an interesting perspective into t Read More
While the closing, altering and economic struggles of newspapers is an ominous sign for the media, it puts public relations in a difficult situation. To whom do we pitch? In this article, veteran PR professional Michael Kleiner opines that this doesn't have to be the case and there is still value in and need for public relations. We must harness Read More
Veteran Financial Planner explains why President Obama's reduction to charitable deduction will mean less for charities. Read More
Getting a story into media can be challenging but there are strategies you can use. Read More
If you are not receiving your emails in real time, you are behind the curve. Read More
UNI Strategic, a sales and leadership training firm based in Singapore, seems aboveboard on the outside -- but trainers and speakers who've worked for them have had trouble getting paid for their efforts. Read more... Read More
This is a collection of random thoughts about writing, prompted by someone telling me today that "all you know how to do is write". They were attempting to reduce my price for an SEO project. You inspired me! Cheers! Read More
Business Owners can learn a lot from Barack Obama's presidential campaign. Learn how to apply those same successful tactics to your business plan. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!