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With billions of people around the world enjoying internet access, the last thing a business owner or manager wants to see or hear about is a negative review online. Yet because most businesses will make mistakes from time to time, there is certain to be negative feedback at some point. Here are so Read More

If you want to network at a conference, you don't need to be an extrovert; you just need smart tips like these. Read More

’m having fun picking apart crappy press release headlines, and I hope you’re learning from them. This week’s winner is guilty of not providing enough information in that headline: Read More

If you’re interested in getting media mentions in the press but don’t have time to build relationships with journalists yourself, consider hiring a PR professional or firm. Read More

In addition to this blog, How to Create a Press Release, here are 10 more of the best PR blogs you’ll be glad you follow. Read More

Life is all about balance. You have to mix things up. And that is really important in today’s busy Hotel world. Learn How To Play Hard and Give Back. Read More

A PR crisis is lurking around every corner in today’s information-driven market environment. A single off-the-cuff comment, a partner misstep or a seemingly unrelated scandal is all that is needed to topple reputations, impact revenues and turn away customers.

Having a concrete, current PR crisi Read More

My top choice for the worst word to use is: announces. A press release is an announcement, folks. No need to announce that announcement. Read More

People won’t read your blog post unless the headline is engaging. They won’t open your email unless the subject line compels them to. And your press release? It’s hard enough to get people to give a crap, and without an engaging headline, you’ve lost the fight. Read More