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Many people automatically associate celebrity endorsements with large, established firms, but that isn’t necessarily the case. Evan Morgenstein, president and CEO of CelebExperts—a U.S. outfit that matches businesses with celebrities keen to offer endorsements—says that more than half of the client Read More

If you’re running a business, you need actionable advice, not “shoulds”. So here are three easy ways to sync your marketing efforts with your public relations. Read More

You practice and practice what you want to say. With your note cards in hand, you tell yourself that you are fully prepared. But the moment all those eyes in the audience turn on you, you just want to hide. Thankfully, this infographic provides advice about how to vanquish your public speaking fea Read More

Did you know that being nice actually works to the advantage of your business? It has its power not only in helping people but also in influencing their thoughts and attitudes. Read More

Want to be noticed and let people remember your name? You have to learn how to make a good impression. Luckily, there are some really simple ways to do that. Read More

Nonprofits are feeling the squeeze from many different directions these days. Learn more about the unique challenges facing nonprofits from this infographic. Read More

Here's another great organization that gives Orange County companies and individuals a chance to give back to their community, Giving Children Hope. Check out this short release on eGumball's involvement. Read More

I’m big on people having the right expectations for their press release campaigns. No, they won’t make you overnight millionaires, but they will help you become more visible online. Here’s how. Read More

Steve Young walks through seven app launches where you should avoid PR and what marketing campaign you should focus on. Read More