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If you’re trying to get publicity from traditional media, occasionally you may need to write a press release.

Yes, you read that right, occasionally.
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LinkedIn is the perfect place to let customers get to know you. In this article, you'll learn how to properly optimize your profile just for that purpose. Read More

Creating a press release is both a science and an art. There are definite guidelines to follow, however, as with all content, you must also be creative enough to catch the attention of a busy audience.

To help you get started, I’ve created a press release template from which you can learn the sp Read More

Journalism is all about establishing Influency. So how do you create Influency if you aren't a journalist with a huge megaphone? Get other megaphones talking. Read More

Why not take advantage of the cloud software available together with 4G wifi networks to conduct your business whenever and wherever, perhaps even at a rock festival?! Read More

We all have a message we want to share. It could be how great our business is, an exciting new product we are releasing, amazing services, or just the fact that you are a talented and accomplished professional. No matter what your message is, there is always a person behind the business and that pe Read More

How do you know if you are ready to hire a PR firm? Some of it is business stage and some of it is capacity and tenacity. Gini Dietrich shares six ways to know if you're ready. Read More

Doesn’t it feel like everyone is writing some sort of a book? You may feel annoyed by the echo chamber of book topics, left out because you haven’t gotten to the place where a book feels right, or energized to follow suit with a topic you’re jazzed about.

This range of emotion can be off-putting Read More

Whether the goal is centered around crisis management, public perspective maintenance, or audience and press attention – social media is thoroughly involved in public relations strategy planning. Here are 10 easy tips to help boost your next PR Campaign! Read More