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Contrary to popular belief, we generally decide with emotion.

Now you may be thinking “Well hang on, I always make logical decisions?”. Now that may seem correct, however it isn’t generally the case. You see, the way our brain is programmed is that we make a decision based on emotions, and then Read More

Improving Conversion Rate Tips Part 1

Is your ROI killing you? In the field where your conversion rate has been very low that is not something new. Improving the revenue takes a lot of efforts and actions. Even man-power in some cases may apply. So, in this situation where you find yourself trap Read More

We – entrepreneurs – think about ourselves as businessmen. Trustworthy people, who believe in our idea and the business model we have in our heads. Then someone tells us that we are a high risk merchant. Us?! No! Of course not. It has to be some mistake. Unfortunately it’s not. Read More

As we go from website to website, we do not want to see clone product pages but there are aspects that should be included in all product pages. Below is a checklist for some of these important elements that will help your product page be more profitable. Read More

My client's revenue nearly doubled within 3 months! In the upcoming webinar, I’ll be revealing the steps I took to turn this ecommerce site (and others) around. Read More

Before sending your next campaign you should stop and ask yourself: What is the goal of my email marketing? Is it to generate more leads? To convert more leads into customers? Increase sales? Whatever you decide your goal is, the next thing you need to do is figure out which metrics you’ll need to Read More

Words have a big impact on the buyer and the attitude of the seller. Some words will kill you and your sales effort, here are 3. Read More

Your buyers are busy, which means they’re only going to respond to marketing messages that really resonate with them — and generally, cold calls and mass emails don’t fall into this category. What buyers are looking for is personalized, targeted marketing that really caters to their needs and pain Read More

Perfection is not a one day mastery game. It’s a continuous process which needs to be practiced to elevate the success graph of one’s career. Being a sales manager, it doesn’t get easy for one to determine what shall be the best practice to drive the team and the sales process. Sometimes you would Read More