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There is more to March Madness than basketball and government contracts. Here are five take aways that will make a difference. Read More

A sales strategy that works for a business may not necessarily work for another business. In a sales strategy every business should avoid these 3 elements. Read More

Are you guilty of this marketing and sales error? You have your would be customer at your sales page or presentation and you make the crucial mistake of talking all about the features of your product, after which the person doesn't buy... Read More

Remember the boiler room? For those of you who don't, the boiler room was a room filled with inside sales people of dubious character selling investments of even more dubious value. While that's a bit of an exaggeration, many of us still have the impression of sales teams working in large call cent Read More

30 Solid facts, actionable insights related to Sales collected from reputed research Journals, Magazines, Organizations that will surely give you new ideas, approaches, insights to handle your business sales related activities efficiently & effectively.

Remember these insights, facts are solid, Read More

The only reason cold calling is not working for you is because you are not working right. Here are some specifics to help you. Read More

Once your well-developed product is done with all the phases of designing and is live, it shouldn’t be left dormant after that. Continuously monitor your product for later customer analysis and be quick to act on any signs of fading of user activity on y Read More

Marketing mix is an essential part of marketing a business. In nutshell, it includes product, place, price and promotion. It is all about putting/targeting right product at right place for targeted customer at affordable price. In this modern age where business practices are in a persistent loop of Read More

Sales and Marketing can no longer be two trains passing in the night, as so many VPs of Sales we know lament. The cost of not fixing this misalignment is now too high. Bridging the gap between Marketing and Sales must be a priority. Read More