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If you’re selling something, you need to be persuasive. But you don’t need to be annoying. Stop interrupting prospects during their mental workouts, and instead influence them with Cialdini’s 6 principles. Read More

Since hiring sales people is part of your success strategy, it should be planned for at the time you are formulating your strategy, not when the need is "now". Avoid costly mistakes regrets and stress, do your hiring right. Read More

No matter what you sell or who you sell it to in 2015, you have to assume that you're dealing with well-informed buyers. Even the average consumer, with little more on the line than personal satisfaction, can easily research any product, service, or company in which they have interest. Your average Read More

One way to improve in the New Year is to start at the foundation, and for many of us B2B sales development reps, that means cleaning up the database. After all, quality data is the key to success in inside sales. Here are 3 steps to B2B data management. Read More

In professional services selling, relationships are the key to success. You need to nurture the relationships you have and constantly develop new ones in order to have a consistent, scalable cash flow. Read More

How you define yourself will dictate how people see you and what your sell, their understanding of your value, or lack there of. Read More

As a small business owner consider these 5 ways to increase in-store sales. Tips and advice for retailers on ways they can improve in-store sales at their business.... Read More

What are the main influencers on the retail path to purchase for women’s apparel? Acxiom sought to answer this question in a research project conducted in collaboration with with GfK Research – New York. We found five main groups of shopper attitudes that strongly influenced the... Read More

Do you ever find yourself playing the sales blame game when sales figures don’t quite hit target? Playing the sales blame game is a dangerous business. As a marketer, the buck stops with you. It is your job to drive change. How have you re-invented your business to stay relevant and keep the cash r Read More