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A cost-effective element in your marketing plan for increasing brand awareness, customer engagement and broadening your overall reach are contests and sweepstakes.

Obviously, consumers are attracted by words such as “free,” “win,” and “prizes,” (aren’t you?) and are more than likely to pay more Read More

The difference is in the process and execution, not in the product, not in the complexity. The difference is whether and how well it is done. Read More

I’ve been having this discussion on Linked In about whether a start up company needs a business plan or not. If you ask any Ivy League MBA you will probably hear that you absolutely do need one. And you need to spend thousands of dollars to have someone smarter than you put one together. Read More

Knowing how much money your business is worth is an important part of being a successful eCommerce business owner. By knowing its value, not only will you have a better idea of how much you could sell it for, it will also help you predict your business’ potential value in the future. Read More

Your sales process calls for more steps than you might think. Australian media guru and entrepreneur extraordinaire, James Tuckerman, describes in one of his courses how most businesses are under the false impression that online selling is a two-step process: a product and a shopping cart. Read More

See what America's Corporate Sales Trainer has to say about the concept of a seamless commodity in selling Read More

I’m going to take a bet and say that you being a sales professional, 9 times out of 10 you’re thinking about closing a sale as soon as you first get in touch with a lead. It’s normal, and to be honest, it’s sort of expected in what can be the cut-throat world of sales. Read More

The best salespeople can communicate an idea or concept in terms that any buyer can understand. Back in 2001 when Steve Jobs presented the iPod he didn’t sell some technical solution for a portable, pocket sized music player, he sold “1000 songs in your pocket”. It was easy to understand and got ri Read More

Sales people are obsessed with products. We know every feature, function, feed, and speed. We know the most nuanced details of the product and how it’s used. Read More