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What’s the secret of a successful sales letter?

What makes a sales letter successfully generate thousands of sales in several weeks?

Here are 5 secrets you need to apply. Read More

Whether June 30 is actually the end of the financial year for your organisation or not, these four different activities could be just what you need to drive that extra sales volume through the month of June (or any other time).

It is crucial to be building tactics like these into you Read More

When you think of Transactional Leadership you should think of the basic model of Carrot Vs Stick – we as people are motivated by rewards and punishment AKA transactional leadership. The whole process is based on a quid pro quo format – reward/pay for amount of effort. Read More

Never understood why so many in sales insist on one thing over another, especially when both work well and even better together. Stop looking for way to limit your upside. Read More

I share my top 5 Facebook mistakes in marketing I used to make, and hopefully you are not making anymore. Read More

No one likes getting random solicitations from telemarketing companies trying to sell them crap they already have or don't need.  And yet, they keep calling and keep calling and calling.  Don't you ever wonder why? Yes, some companies sell your information to others and that's how they have your co Read More

Having a CRM system is compulsory these days, we spend so much time adding and editing data that paper records should be forever abolished and Excel is now considered “old school”. However, with the wealth of data comes another issue, how do you ensure it equates to growth? Read More

Sales people are too obsessed with pain and need; most business people, don’t perceive or recognize pain at any given time. The vast majority of business people are focused on achieving their objectives. Which is a better conversation? Read More

What is big data and how can it increase your profit? Big data is way more than a buzzword. In fact, it’s a useful new way for retailers to understand how to better serve their customers and see an increase in profit. 80% of all the data in the world was created in just the past 2 years, so creatin Read More