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But, we can't maximize organizational performance unless we have a framework upon which we base our decisions. Yet too often, that's what happens with too many organizations. We have nothing in which to ground our decisions, no framework, context or structure to guide us. We move from decision to d Read More

Anyone familiar with the work of Eric Ries in the Lean Startup or Steve Blank's books know the concept of the Minimum Viable Product.  Their works focus on the Read More

Newsflash! The world of sales and marketing has changed. Door-to-door salesmen and telemarketers are a thing of the past. Enter social media and blogs, the drivers of sales in this day and age.


So you can either resist the change and let it push you into obscurity or you can embrace it and ad Read More

How many times have you read through a resume, interviewed the person, hired and trained them only to then realize they suck at sales? Follow our step-by-step process on interviewing and hiring a valuable salesperson. Read More

Which is most important to your organization, quantity of followers or doing business with the right customers? Do you you know who you best customers are? Read More

How To Use Contactually To Generate Sales - Contactually is a great SAS program that uses your email as the basis for keeping in contact with people. Read More

While the velocity of a sale may go up and down though the cycle, sellers need to stay fully engaged right through or risk stretching or even losing the sale. Read More

Last night we said goodbye to our favorite anti-hero on the series finale of Breaking Bad. Content Marketing Manager at Base Lauren Licata explores 5 important sales lessons we can all learn from Heisenberg. Read More

Sometimes it is the simple, spontaneous and unexpected that lead to results. So while structure is still one of your best tools, don't overlook the opportunity to be random, and meet fortune half way. Read More