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One of the most common problems salespeople encounter when trying to connect with key decision makers is the executive assistant, also known as the gatekeeper.
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From syndicating your press release to asking for product reviews, follow these 12 tips to successfully supercharge a new product or service launch for your small business. After the launch is over measure to improve. Read More

One of the best ways to capture shoppers attention is through in-store displays. These visual marketing tools include the products you are trying to sell along with signage and display information. The goal of in-store displays is to get people interested enough to buy your featured products. Are y Read More

Getting out of our comfort zones and meeting new people can be stressful and awkward. Liz, recently asked for help with opening lines at business events. Why are we so uncomfortable about being ourselves? I don;t have the answer to that question, but I do have a couple of tips in this short post... Read More

Interview with Ian Altman, master of the un-sale, on a non-pushy way to sell, upside down selling, how to sell even if you hate selling, and more. Read More

I would hazard a guess that most, yes most, people's communication skills leave much to be desired (Shocking, I know). Compound that with jargon (e.g., Cyberspeak, Text Latin) and/or text-based communication and you have an environment ripe for miscommunication. Read More

Too often, however, the shortcuts we take are the wrong ones. It's too hard to research a company and individual before a prospecting call, so we just call and talk about the only thing we know--ourselves and our products. Read More

Showbiz Trade secrets that will help you captivate your audience, overcome stage fright & win applause at the next business presentation or speaking event. Read More

What is the best way to get rid of products that are not selling well? You can reduce the price to generate more demand. But there is a way better way to manage it. It is known as scarcity principle and it works by making customers believe that the item will not be available if they wait longer. Read More