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Creating great value for the customer, developing meaningful relationships requires a careful balance of push and pull. They can't exist by themselves--we can't have push only strategies, nor can we have pull only strategies. We have to purposefully execute both. Read More

When it comes to marketing, most of us think "ad copy" or "sales pitch" or "running ads", etc... However, one facet of marketing that is equally as important is your product packaging.

Not only can packaging grab a shopper's attention and persuade him or her to buy it - it can also increase the Read More

More sales calls means more new business. But are you or is your organization really talking to enough leads, prospects and customers every day? Read More

Case study: Was it reasonable to ask the inside team to absorb more accounts versus hiring more reps? Answer: Let's reason with math, not anecdotes. Read More

In sales, little mistakes have the potential to kill a deal. Avoid these mistakes in your sales process and win more sales for your small business. Read More

Everyone sells - bloggers are no different. A good salesman must possess certain qualities. Here is how bloggers can sell products and services well. Read More

If you are starting an online business, you may not have considered advertising to your local community - but are you slowing down the growth of you business by doing so?

Find out how you can speed up your company's growth and make more money simply by using your local community... Read More

Recent chatter within some sales trainer/author circles suggests the demise of relationship selling is upon us or that at the very least relationship selling is no longer sufficient in today's marketplace.

I can only wonder what "relationship selling" must mean to these people for those suggesti Read More

I'm taking a bit of a departure from some of the rules I have established for myself and this blog.  One thing I have avoided is taking political positions, Read More