I’m a bad salesman first and foremost because I honestly don’t care about the transaction. The sale is a by-product of what I’m trying to do. What I care about, my goal with every potential client with which I meet, is to deliver value first. Read More
Selling is like a conversation with your best friend. The most effective way to sell yourself and what you do is to stop trying to make a sale. Read More
Customer lose their way in the buying process. If we aren't providing them leadership, we'll get lost with them. Read More
Jonathan Farrington is once again hosting the Top Sales Awards.  It's an opportunity for you to vote on your favorite blogs, books, sales Gurus', sales tools, Read More
Having a differentiated value proposition, creating value for your customers is critical for sales success. But when I speak with sales executives and professionals, it's often not clear what really sets them apart. Read More
Depending on your industry, you might see more (or fewer) sales this time of year. The common issues with this is you either don’t have enough inventory or staff to handle the flood, or you’re sitting around, twiddling your thumbs, waiting for January, when things pick up. Read More
I work with dozens of organizations and hundreds to thousands of business professionals every year. Over time, I’ve noticed some important differences in the focus of many of these people and organizations. Some (too many) focus on avoiding failure, some focus on achieving success.

Aren’t they Read More
Usually it's easier, and cheaper to sell to a current customer than to acquire a new customer. Monitoring customer retention and customer attrition is important. Ideally, 100% of our customers continue to see superior value in our products and services, and want to continue to be customers. Read More
Thanksgiving weekend is one of the biggest shopping weekends of the year starting with Black Friday and ending with Cyber Monday. 2011 marks the second year of Small Business Saturday! Read More
Make an offer to your customers. And then take it away. Its amazing what a little scarcity can accomplish. Supply, demand and prices will always be intertwined in an ever-lasting relationship. Sometimes demand drives supply. Sometimes supply drives prices. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!