In most stores, the point of sale is the checkout counter. Your signage promoting special offers, clearances and gifts with a purchase can significantly increase the average amount of each sale with add-on and accessories that are creatively promoted. Studies have often found that it’s much easier Read More
Imagine you’re running a retail shop. Twenty or thirty times a day, your front door opens and the entry bell rings “ding-ding.” You trace the path of depressions in the carpet and see products shuffled around your shelves. Most of these journeys through your store end with an invisible departure. T Read More
The much more powerful concept is the ability of the sales person to engage the customer in a conversation about What should be keeping them up at night? Read More
Have you noticed how Copyblogger is moving from a ‘traditional’ blog to a solutions provider offering web marketing tools? Some people feel that Copyblogger should have stuck to its roots and built a better blog, but I’m not so sure. Read More
I couldn't agree more, but would tinker with that a little, Buying has changed more in the past 3 years than in the cumulative history of buying. While it may seem a small point, I think it may more clearly illustrate the problem I think is happening in sales. Read More
Everyone wants to stand out, everyone wants to be different.  Each marketing campaign attempts to be provocative and memorable.  Sales people try different Read More
A discussion online about the resurgence of selling due to Internet access, collaboration enabling technologies, crazy busy buyers, and rapid change as opposed to the death of selling for the same reasons. Read More
While a huge bump in sales on Black Friday is a nice thing for a retail store to have, most store owners would drool at the thought of keeping all of those shoppers as return visitors. Read More
When it comes to discussing our product or service it’s easy to go overboard. The value, or ROI, can be a powerful part of your sales message. Don't get lost in the details of your own products and services and focus on your prospect's needs. Read More
The combination of the cloud and CRM systems means businesses do not need to have a team of PhD engineers to successfully automate their sales process. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!