Even in its best execution, the problem with value propositions is they are rooted in what we sell. We base value propositions on our products and our solutions. It's increasingly difficult to differentiate our products and solutions---more importantly, that's not what's important to the customer. Read More
Fast Company blogger Drew Niesser notes that if you sell B2B, you can sell more by learning not just about your customers, but about your customers’ customers. Read More
It takes a lot of effort to connect with the right buyer, voice mail, e-mail, gatekeepers and more. So once you maundered, and you get through, what do you do? Read More
Referral's are important to sales. We want people who know us to introduce us to others who might be interested in our products or services. Referrals are important and valued endorsements of who we are and what we do. Read More
They spoke of great things they were doing to create great awareness in the market place. They spoke about what they were doing to create demand, to bring in leads. They spoke of the great content they were developing, the programs they were developing to inform and nurture potential customers to t Read More
Terry L. Sjodin has written Small Message, Big Impact: How To Put The Power Of The Elevator Speech Effect To Work For You. Sjodin is founder of Sjodin Communications, a firm that specializes in communications training for business. Read More
According to a recent post by Maria Pergolino on The Marketo Modern B2B blog, many companies are so busy looking for new customers that they neglect the leads that they already have. As a result, up to 70% of strong sales leads “fall through the cracks.” Here's how to keep that from happening.
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There are all kinds of things you can do to be valuable to your clients and your dream clients. But, ultimately, you serve your clients at one of four levels. Read More
Your sales proposal document is a powerful tool in the sales conversion process. This checklist will help you create a sales proposal that boosts your conversion rate! Read More
Salespeople mistakenly believe that money they leave on the table is only their money. They also leave money on the table that their client could have claimed. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!