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Why would you even pose that question Dave? Of course our sales strategy is aligned with our marketing strategy!" Then immediately following this statement, we start talking about the "silo's." Or we talk about lead quality, or it's something else. All the signs that sales and marketing may be Read More
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I wonder why we never talk much about change and change management--except when it is happening to us.  When it happens to us, we usually are very Read More
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We introduced you recently to Customer 2.0, the savvy, vocal and socially engaged buyer who favors online communications to discuss products, trends and personal issues with both peers and businesses–across multiple social channels. Sales teams and professionals are experiencing a new era of custom Read More
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Social media has become a defacto marketing tool for any organization, but it’s incredible how scared sales managers and teams still are of letting their sales reps join the sales 2.0 party. But the reality is, the only thing you have to fear is fear itself…oh, and not closing more and larger deals Read More
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Can you become an OEM with an existing product or service? You might be able to increase your sales by looking at a new way to sell your product and service. Read More
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Manufacturing executives said it didn’t apply to them. (They were dead wrong.) Software development executives said it didn’t apply to them. (They were dead wrong.) Business & technology services executives said it didn’t apply to them. (They were dead wrong.) Sales executives, managers and profess Read More
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In order to convert your site / blog audience into your customers, the basic thing will be to align the profile of these two groups of people. What I mean is … if you are not attracting the type of customers relevant to your business to read your site, then naturally people reading your site / blog Read More
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You are entitled to succeed in sales if—and, and only if—you do what all that success requires (and then a little more). Read More
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Having a vision of where you are taking the sales organization is a part of leading. But getting there means using both your abilities and your position to overcome the obstacles to making your journey. Read More
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What if we came up with metrics that were closely aligned with sales--perhaps shared with sales and put every marketing person on commission? Would that drive greater cooperation? Would it elinate the silo's? Market and sales are both accountable for generating revenue and growing the company. Alig Read More
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