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Sales effectiveness is made up of executing well on the fundamentals of human effectiveness and sales effectiveness. All of the attributes that make up effectiveness can be improved, but effectiveness can’t be found in gimmicks, shortcuts, tricks, or secrets. Instead, it is found in blocking and tackling. Read More

Think you can effectively do two things at once? Think again! Brad Trnavsky and Jerry Kennedy discuss the myth of multi-tasking and its effect on the quality of your work. Read More

Plans and goals without action are dead before they're born. Procrastination is the enemy of success; learn how to feel the fear of failure and act anyway! Read More

Sherlock Holmes had a remarkable ability for finding out what sort of people he was dealing with, through powers of close observation.

The salesperson must understand his customer, and his understanding must be based on facts. Read More

It is important to monitor events within your client companies and your dream client companies. But, by itself, triggers are not enough. They make you look like an opportunist, and it is better to have built relationships, spent time within the organization, and to have a real understanding of their dissatisfaction. Read More

Call me a prude if you will, but I’ve had it with sellers who are totally clueless that they’re going too far, too fast in their initial meeting with me. The worst thing is, they have no idea how their actions are perceived.

Could you possibly be guilty of this promiscuous behavior? Read More

Two simple words that will, when taken to heart, do more to improve your selling skills than just about any other combination. Sound too good to be true? Well, read on... You are about to be taken to a place where every customer is heard, and useless small talk has been banished...where the focus is on results, and you are an active contributor to helping your customer achieve his/her goals... Al Read More

A successful sales manager has to coach his/her team members to success. This is a special challenge when a manager who was a "farmer" is faced with coaching reps how to "hunt". Read More

The word “simple” means that something is not complicated. It doesn’t mean that something is without difficulty. Selling is difficult. Here are five simple (but not easy) ways you can sell more. Read More