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For years you have been told that cold calling is dead. You have been told that you can be more successful in sales without cold calling. You have been told that new Web 2.0 technological enablers have replaced cold calling. You have been told that instead of cold calling, you should be “warm” calling. You have been lied to. Read More

You have to believe in your product or service to be a great salesperson. But belief in your product or service can be as destructive to your sales, your success, and ultimately, to your company’s survival if it becomes arrogance. Read More

Adding prospects to a sales pipeline is easy … but if they aren’t ready to buy, you’ll waste precious time that could be better spent pursuing accounts that are ready to sign. Although the economy is in strife, people are still buying. The key is to identify which prospects are ready to buy now. Read More

The internet is the first place consumers turn when gathering information on your small business. Consumers trust your website more than almost any other form of advertising.  And the web has grown to become more then a place to have a static brochure for your business, it has become an interactive and digital salesman. Read More

Sales and marketing need to be better integrated around execution. Alignment and simultaneous execution allow companies to stretch resources and dollars further and reach more profitable results. Read More

How to use other peoples services and services to help grown your own product or service sales.

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It’s an age-old question: “Do I have to believe in what I am selling to be a good salesperson? “ The answer is complicated. Read More

Don’t you love it when a prospect throws out the same old lame stall, “Can you just send me some information?” For years, we’ve been taught to respond with our own canned reply, “What kind of information would you like me to send you?” …ultimately knowing that we really don’t send any information at all.

You can use this stall tactic to your advantage... Read More

If social media touches all, you have to make sure you touch inside your company too. Marketing needs to share and partner with front line sales to fully leverage their initiatives, then give back to sales in the form of better leads and other benefits. Read More