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Here’s what I learned: It’s critically important to be unreasonable.

Unreasonable defined: You want something you can’t have.

When you think “I need this sale” you’re being reasonable. Stop it. Try this thought on instead: “I need a business where I’m not needy of anything.”

Being unreasonable is an entrepreneurial necessity. Be the person you WANT to be, but “can’t” be for whatever reason.. Read More

Franchises - just like any other businesses - can fail. What to do next if your franchise is failing Read More

In Team Motivation the innovate point is the pivotal moment when talented and motivated people seek the opportunity to act on their ideas and dreams. The better work men do is always done under stress and at great personal cost. The difference between the impossible and the possible lies in a person's determination Read More

Search engine optimization is important for all types of websites including ecommerce platforms. Things can get tricky for e-commerce websites because some have many products. It can become quite an immense task to have to optimize thousands of merchandise pages but if you want to be successful online you are going to have to takeremLen= Read More

The best sales results come from having a laser like focus on specific “target” companies. Here are a few tips to help you develop a great list Read More

A franchisor awards franchises in specific areas to operate a business using an established system. The franchisor has many roles in ensuring the success of the franchise Read More

Most consumers prefer to receive email notifications of ads and special deals, despite the current emphasis on social media marketing campaigns, according to an Econsultancy study Read More

SMB email marketers are seeing results from incorporating more video and social media into campaigns; 64% have boosted conversion rates using video email. Read More

The arguments are well rehearsed about whether the big banks are doing enough to support the mainstay of the economy by lending to small and medium-sized enterprises (SMEs). Indeed last week, this column considered whether the state-backed Royal Bank of Scotland (RBS) is doing enough Read More