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The right "improvements" lead directly to big wins in revenue, conversions, and engagement.
It is important right now, with the rapid development and deployment of myriad mobile marketing strategies, to keep in mind that consumers are still very much multi-channel. That is, they routinely interact with the primary direct digital marketing channels on an equal basis. As a result, direct digital marketing software upgrades must drive improvements in every channel, because the consumer will see the difference Read More

Disqus is a global comment system that improves discussion on websites and connects conversations across the web Read More

There lots of ways to attract visitors to your web site, but the true measure of success is always conversion. When it comes to converting those visitors to subscribers, enrollments and buyers, one of the most effective tools is what is commonly referred to as a landing page Read More

This is the INFORMATION AGE! It's at your fingertips...and everyone elses!

Think acting stupid and posting pics online is funny? Cool? You won't when you screw yourself out of that next job Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr Read More

One Woman® is a business development program of Texas Business Alliance (TBA). TBA has a mission to equip minority- and women-owned businesses to be qualified suppliers, ready to compete for public, private and international opportunities through progressive development, and specialized training. One Woman® is one of TBA’s six core specialized training programs Read More

The rewards of owning a business can be very enticing. However, the risks can be daunting. But, is starting a business really more risky than having a job? Find the answer in this article and learn the top five tips for starting a successful business Read More

With all the forms of communication that are out there why have we forgotten about the power of a handwritten note for our business? When it’s a family member’s birthday don’t we take the time to write a little personal note in the card for them? Well, why don’t we do that in business for those that matter? Maybe, because it’s not the norm anymore or we think it’s more professional to send a well written letter or email. Otherwise, we just think a shout out on Twitter or Facebook is acceptable and it is at times, but in some situations a handwritten note could lead to a lifelong customer, a more productive employee and more business Read More

@SCVNGR is using Twitter to reach their target audience, build relationships, & drive sales. Small businesses can learn how to use Twitter for business from SCVNGR Read More