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Small businesses can improve their search engine results in Google by including a breadcrumb in their website design strategy Read More

Here are some quick thoughts on John Warrillow's book Built to Sell. Specifically, Steps 1 to 4 cause some real heart-burn for entrepreneurs. But if they can get past that, they will really increase their opportunities for a successful exit Read More

Lead Gen. CPA. CPL. Per Inquiry. Performance marketing. Affiliate marketing. Co-Reg. These are all terms that describe pay-for-performance marketing relationships—where you pay third party companies for each lead they send you. They drive significant volume for call centers and other direct marketers, but more often than not, you end up paying for leads that don’t convert well. Why Read More

Word of mouth plays an important role in growing a professional service firm. We spend a lot of time and effort trying to influence customers and referral partners to talk about our services to others. When marketing our firms with.. Read More

Want to quit your day job but no idea what for? Feeling the entrepreneurial spirit but no idea what to do with it? Overwhelmed by the prospect of starting a business from scratch? Here are six tips for finding a business idea and turning it into an entrepreneurial reality Read More

Is doing marketing like a trip to Hell's Kitchen? Then you aren't doing it right. If the opportunity is lost before your message reaches the customer - you're making it too difficult. You can simplify the process and build results. Bon appetit Read More

We often come to our clients carrying a bias towards our existing solutions that prevent us from getting a full and complete view of the outcome they need. A better way to diagnose your dream client’s organization is to remove the filters your solutions create and view their needed outcomes from their side of the table, using their outcomes as the filter through which to view our solutions Read More

Webinars are a great way to promote your product or service. Here are 17 tips that can help you when you are putting on a webinar Read More

Seattle’s Best Coffee recently revealed a redesigned logo that has received a very cold reception. A poll from The Seattle Times revealed that nearly 74 percent of over 2,000 respondents thought Seattle’s Best Coffee should “try again.” Most of the complaints over the design were that it felt to simplistic. In response, the company stated that it was never the intention of the new design to be highly overstated. According to a company spokesperson, the “logo has to live in all kinds of environments” and hopefully will become the universal sign for good coffee one day Read More