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Have you ever found yourself wishing you were made of money? That way... the stresses of paying bills, taking a vacation, buying that new (or used) ca Read More

An analysis of the hiring processes for corporate America and suggestions for changes. By utilizing the participants of Donald Trump's Celebrity Apprentice show as examples, it proves that changes need to be made in hiring practices. Very innovative and creative ideas Read More

Those who are financially literate prove to maintain greater financial security then those who only know how to spend. Teach your children early Read More

It is commonly known that having your own business is the most recommended way to create wealth. 98% of the wealthiest people are self-employed Read More

Most of the individuals who have tried their hand at dabbling several business ventures would probably nod their head in affirmation that the hardest part o Read More

Conventional wisdom holds that small business cannot get the credit it needs to stay afloat or expand. It is well documented that small business is the engine of growth and job creation in the economy. Reducing unemployment by creating new jobs will be hampered so long as tough credit conditions remain in place Read More

They say, “A picture is worth a thousand words,” so a demo must be worth at least 2,500 words or more! Right?

Buyer challenges are becoming more complex. Demonstrating the solution is an effective way to “show” how you can address those challenges. But in today’s sales environment, putting a demo in the hands of the wrong sales people is like an updated version of the old feature/benefit – put me to sleep – death where is thy sting – type of sale Read More

Lately I’ve been working with clients on automating their marketing tasks, specifically their emails. The more I work in this channel, the more I realize how wide-open a frontier - with a huge upside - it is for cross-channel merchants Read More

Choose designers who specifically know the mail order market. Catalogs/mailers accustomed to generating sales via mail/internet ordering are a very different animal from a branding vehicle. They may look similar, but companies that create mail order catalogs and direct mail know exactly how to leverage creative that not only builds their brands, but also sells product. What looks simple is actually highly specialized and technical Read More