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A colleague of mine, Michael Brenner, has stated numerous times that the role of marketing is to help our companies gain and keep customers. This is a unifying principle for both marketing and sales teams and should act as the foundation for your campaigns. The question becomes, how do you achieve this? In most marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty, while the best way to gain new customers is through positive referrals from your existing customers. Read More
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We all know about Twitter, Facebook and Blogs.  Here are some other alternatives. This will show you how to cheaply market your business Read More
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Learn how to buy a franchise for no money down. Wouldn't you like to own a franchise? Only this franchise information can help you become rich.{ Read More
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Seemingly overnight, David Meerman Scott created the “World Wide Rave”, when collectively, a product, a brand or you are instantly known all over the world.

However the World Wide Rave has been around long before Mr. Scott was even born. It’s just that up to now, it was known as viral marketing.

Whether you call it a World Wide Rave or viral marketing, most of the time it happens by accident. Yet, what if you could create one? It would change everything!

You are in luck, not only will this article get you started, but included on this page are 3 FREE PDF format digital books, written by none other than the Amazon bestselling author David Meerman Scott himself, ready for download. No email needed, no opt-in, no obligation, no kidding!

Get all 3 today!
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Learn about 30 ways that finalist companies for Winning Workplaces' 2010 Top Small Company Workplaces award assess the payoff of employee engagement strategies in terms of revenue and profitability Read More
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For the launch of SAP Crystal Solutions, SAP has created a new Facebook App that analyzes your friend network. The analysis is presented in an easy to read dashboard that helps answer the questions “How valuable are your Facebook friends?” and possibly more importantly “Is your network more valuable than your friend’s network? Read More
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Twitter can be an amazing tool for business owners. In order to properly leverage the power of Twitter, there are certain strategies that you can implement Read More
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The United States has found itself in one of the worst economic downturns in it's history. Many have been affected, especially Small Businesses, the engine of the US economy. Across the country thousands of small businesses are finding it harder to get the credit necessary to stay in business Read More
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I am not experienced as an entrepreneur. I started as a blogger and freelancer and only in couple of years I accumulated some budget solid enough to start a new project of my own Read More
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This is a post with a video from Biz Sugar / SmallBizTrends founder Anita Campbell where she gives some practical tips on getting the attention of journalists so that they cover your business and also so you build up credibility with them Read More
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