Whether or not you manage your paid search campaign internally or through an ad agency, one of the hottest topics for debate is what approach should be taken in regards to brand keywords. One of the most common questions from marketers is, “Why would I want to pay for traffic from brand keywords when I rank high organically for these terms?”. In order to help answer this question, below are four reasons to include brand and trademark keywords in your paid search campaign
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To Bid or Not to Bid – That is the Brand Keyword Question
Posted by B2CMKTG under Online MarketingFrom http://www.b2cmarketinginsider.com 5245 days ago
3 easy ways to start optimizing your website
Posted by CIKMarketing under Online MarketingFrom http://www.cikmarketing.ca 5245 days ago
Many small businesses either ignore SEO completely, or can't afford a search engine optimization company to work on their website. Here are 3 easy and free ways small businesses can start optimizing their own websit
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Add an Employee to Your foursquare Venue
Posted by ryantaft under Social MediaFrom http://www.catalystmarketers.com 5245 days ago
Learn how to add an employee to your foursquare venue. Employees can help manage foursquare specials, as well as, track foursquare reporting
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Don't Talk TO Your Customers; Talk WITH Them
Posted by pathenry123 under Social MediaFrom http://smallbusinesscommunity.blogspot.com 5245 days ago
Social Media gives companies the ability to build customer relationships like never before. Customers can share positive experiences they've had with a company, and when they share negative experiences companies can address them proactively..
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How Personal Development Enables Success In Sales
Posted by iannarino under SalesFrom http://www.salesbloggers.com 5245 days ago
Your personal development can and will do more to improve your success in sales than any other single factor. Personal development focuses on the one factor that is common to every sale in which you will ever be involved: you. Developing the foundational attributes of success in any endeavor and the foundational attributes of sales are the key to developing both your confidence and your competence in sales
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My Tribute to Dots (And The Act of Connecting Them)
Posted by SkipAnderson under SalesFrom http://blog.sellingtoconsumers.com 5245 days ago
Dots are great. They're little. And round. And dot-like.
I'm talking about the small, roundish mark that we're all familiar with, not the candy or the nickname for the name Dorothy (although those deserve respect, too). Look, here's one now: .
Cute, isn't it? Read More
I'm talking about the small, roundish mark that we're all familiar with, not the candy or the nickname for the name Dorothy (although those deserve respect, too). Look, here's one now: .
Cute, isn't it? Read More
Setting Up a Client Contract: Must Know Information for Freelancers
Posted by businessdotgov under LegalFrom http://community2.business.gov 5245 days ago
While a contract agreement isn't required to legally operate as a freelancer, it's well worth your while to create one. This article explains the benefits of a freelance contract and offers tips on what to include and how to negotiate.
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Case Study: My Site Speed Google Slap
Posted by mrm4tt under NewsFrom http://www.ithinkits.me 5245 days ago
Google recently publicized that website loading time was going to become a significant element in their ranking algorithm. These changes have began to roll out through the last few weeks, and I've suffered in a massive way!
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Christian Arno embraces the Internet to grow his business, Lingo24. Here are his hints and tips to get you started on your own road to business success
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Factors That Determine Your Search Engine Ranks
Posted by NeilThomson under Online MarketingFrom http://www.syscomminternational.com 5245 days ago
First step is to get your website designed from a professional. A professional can implement numerous SEO techniques while making the website design in addition to making a site that is user-friendly
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