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The journey towards a successful social media marketing campaign begins exactly the same as any marketing plan – defining your target audience and then setting specific objectives that can be measured. It is strongly recommended that you do not move forward without these two items clearly defined as they are essential to laying the groundwork for success. Read More

Cloud Marketing Labs will be hosting a free webinar that shows small business owners how to generate sales leads in 30 days using social media. Read More

Today Microsoft will finally launch its newest software package, Office 2010. One of the most highly anticipated features of this latest version of Office is the ability to store and share documents online, making collaboration easier.

While this may be a breakthrough for Microsoft users, Google Docs has offered this service since before most people knew what cloud computing was. An article on CNNMoney.com shows a great comparison between the two offerings: Read More

Search engine optimization has become one of the most important characteristic of every online business. SEO is frequently evolving, the companies that learn and follow the current SEO trends, definitely have more chances to get the spotlight of the major search engines Read More

Sunbelt Granola is running a very creative Inbound Marketing campaign to youth soccer players. Small business owners can learn from their Inbound Marketing Campaign Read More

Think prospects understand your message? Try this!

Even if you’re selling a new social media techie tool, make your “elevator speech” so simple that your grandmother could understand it Read More

In sales many people give up to soon. Sometimes it is a lack of process, other time it is a misconception that the may be too assertive. The reality is constructive persistence always pays off Read More

Small Business Trends', Anita Campbell introduces us to the new features rolled out in Google Search. Get the lowdown on what this means for your online marketing and how you get the word out about your business Read More

Are you considering moving out of your home office and into a retail location? Working at home has its benefits – flexible hours, no commute time. However, personal distractions and lack of sufficient space, among other reasons, may steer some home-based businesses to expand outside the home into a traditional office setting. Before you move out your home office, read on to learn about the pros, cons, and factors to consider when moving to a retail space Read More