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Effective self-regulation of network, or “offsite,” behavioral targeting has earned enough respect on Capitol Hill – enough trust – that lawmakers are clearly willing to trust advertisers with data management and usage. Interestingly, that means that the traditional gateway for businesses to push their message to consumers – the opt-in – may be turned on its ear. Marketers are applying the “ask for forgiveness, not permission” model to behaviorally powered affiliate marketing. As this rule begins to take hold within the direct digital marketing industry over the next several months, its impact may spread to other direct digital channels Read More

If you have been hesitating to use "local" online marketing tools because you don’t believe they can work to promote your small business locally, you might want to take a second look! Once you do, you will be pleasantly surprised at how easy and cost effective they can be Read More

A great tip on how to have better success in customer conversion. Get the customer to commit by asking the right questions and saying the right things. People live up to commitments, especially a public commitment. Small Changes can make a big difference Read More

Being able to manage change confidently is an important skill that all managers and leaders must have in order to be successful.

Badly managed change can cost businesses time, money and effort.

Chris Farmer of Corporate Coach Group hopes this "how to manage change article" is useful.. Read More

Articles from RICKEY DRAKE - A garnishment is one of many methods a creditor can use to seek repayment of an outstanding tax liability. Taxpayers may know some of their state's varying laws governing the process of a federa Read More

Your mission as a sales person should be to find companies that have immediate wants and needs. This means that something happened or is happening to them - a move, a merger, new investors, etc. You have to look for any event that might create the opportunity for you, or better said you are looking for event that can trigger the sales for you Read More

Is twitter evolved into a social news medium? That is what a recently released research report indicates.
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Last week I wrote about a door-to-door sales experience that bothered me (posts here and here). This weekend another salesperson knocked on my door, and it didn't go much better.. Read More

Hotels can leverage Inbound Marketing to reach more people, build relationships with those folks, and ultimately drive sales. Here are 4 Inbound Marketing ideas Read More