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From a podcast interview with entrepreneur John Warrillo at Startup Nation we look at five reasons NOT to give your first employees equity in your company. Let's get a discussion going here at bizSugar.com. What do you think. Sweat equity has been often discussed as a means for cash starved entrepreneurs to gain valuable work from potential employees that they otherwise would not have the money t Read More

If you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing sites. Leverage these five social media marketing tips for ecommerce to either get started with more social digital marketing or take your current social strategy to the next level. Read More

Government aid under a new proposal being debated in Washington D.C. is both not likely to deliver jobs through a $5,000 tax break for hiring and may actually be holding up potential hiring for positions employees already need to fill as they wait to see whether or not the tax credit will be enacted. Dr. Jeff Cornwall of The Entrepreneurial Mind insists the entire policy is the result of Washingt Read More

A year after passage of a $787 billion stimulus package aimed at improving the ailing economy, small businesses say they have not seen any of the funding. Businesses interviewed for the story says most of the money seemed to have found its way into the coffers of big corporations instead. Read the full story from Reuters. Read More

When a local community forum member posted the question, “Which shops in town give you the best service?” forum regulars were eager to sing the praises of their favorites. My hairdresser client was among those who who received accolades.

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Allow me to take you on a little journey, a quest if you will. Allow me to be your Sherpa on your mountainous traverse to becoming a Social Media Super Star! Read More

It is clear that the fancy features and laboriously positioned benefits from software companies do have a place in the market. These companies are great because they push the “innovation” axis farther and farther out. Sometimes, however, it is important to remember that blind allegiance to innovation inherently undermines practical solutions to common problems. Every software company innovates, a Read More

101 Marketing Strategies. Examples of unique uses of social, interactive and experimental marketing. Strategies using the principles of smarter, faster, cheaper. Read More

What is 'personal engagement' really?

Shane Ketterman of Five Forces Group says:

"personal engagement is taking the time, as a company or corporation or service provider, or whatever your business is and making me (the customer) feel as if you care, are listening, and update me on what’s happening with my product/service/project, etc." Read More