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While there is a lot of things that sales people have to manage and juggle while executing a sales, making sure that their sales process is aligned with the buyer's buying process is key. Mismanaging this, leads to both longer sales cycles, lost sales and a lot of misspent energy and resources. Read More

Sarah Shaw of The Entreprenette Gazette interviews Social Media expert Peter Shankman on social media; audio interview. Read More

Do you want to see an example of the Benevolent Universe Premise in action? Jennifer Iannolo's (@foodphilosophy) message on Twitter:

"Sometimes when bad things happen, a hero like @shlevy steps in. I am so incredibly honored by this post. Thank you."
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Although the median age of CEOs is 54, one of the fasted growing demographics of entrepreneurs is young people. According to a survey by JA Worldwide almost three-quarters ... Read More

Many marketers are overwhelmed by the technologies and terminology that fall under "mobile." However, the foundational components of mobile marketing are straightforward, support core marketing and communications programs, and deliver clear and measurable outcomes.

Here are a few tips for making a mobile business case: Read More

Even though Google's Android platform is the new kid on the block and has great features like open-source code capabilities along with Google API access, the mobile application market - until recently - has featured only two major device prize-fighters: Apple and BlackBerry. Sorry Microsoft, you are not in contention yet. Read More

Ultimately, every business — whether it’s a retail store, a service provider, an information publisher, etc. — is about selling. But as important as sales and marketing are, they are made exponentially easier when the brand has strong appeal to consumers. Read More

Selling is all about two-way conversations, often taking place in real time. Salespeople speak to potential customers, answer questions, and address concerns. They also provide information on the fly and adjust messages so customers are persuaded to buy. That’s the way the process is supposed to work — as long as sales is aligned with marketing, says Linda Bishop… Read More

Owning a family business can be a great way to make a living for one’s parents, spouse, children, and other relatives. Hopefully, the business will grow and thrive enough to provide a good living for all these people now and in the future. However, in addition to all the usual challenges that accompany the start-up, operations, and growth of a business, family owned businesses have some unique ob Read More