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In the construction and mechanical industries workers compensation insurance (workers comp) can be a severe expense. Read More

Getting startup funding is one of the biggest challenges facing any entrepreneur. The obvious starting place is the banks, but most are not lending to anyone. So what can you do to get cash? Read More

If you are a successful business owner, undoubtedly there will come a time when you will grow to a point that you have to start making some very important 'customer' interaction decisions. Your time will be highly taxed, you'll wake up to 100's of customer emails daily, you're ability to provide the same personal customer conversations and service will seem impossible. You will face what seems to Read More

On Monday I wrote a post about reviewing business performance, and I got lots of great responses in the LinkedIn groups where I posted it as a discussion topic. There were many different ideas about what metrics are most important, including customer retention, employee satisfaction, and marketing effectiveness.

Each of these measures are helpful, as are countless others. However... Read More

The top thing that helps to get you listed on certain keyword searches on Google is content. This article will help you increase your chances of getting found for specific keywords. Read More

As a business owner, you need to take important decisions regarding marketing of your business online. Where should you advertise your services? Google or Face book? Read More

The final building block in our marketing tactic model is the Follow Up block. As accountants, lawyers, and other service professionals, we tend to, as my fellow Duct Tape Marketing coach Bill Doerr is fond of saying “meet people by... Read More

Try to recall how it was, when you had to do homework. When did you start to do this? One night before? Two nights? Probably not earlier. Read More

Like a lot of new small companies we were familiar with different CRM solutions, but not enough to know which one would suit us best. We tried an expensive one, a cheap one, and in the end we built our own. Here’s our story. Read More