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A few days ago a blog post from ZoomInfo hit my radar. It asks a simple question: Can Social Media Shorten the Sales Cycle?

Interesting question and my first reaction was, “sure.” However, this statistic got me thinking a little harder: “nearly 60% of b-to-b sales said that current sales cycles were longer than last year.”

How would I coach a B2B sales team that was faced with this trend in Read More

Where to find and add a meta description on a website and why it is the top priority for advertising your site. Included are 3 points to follow so that you get maximum exposure in Google and other search engines. Read More

To ensure success for your sales team and your business, you’ve got to measure and manage some basic things. We’ve tried to show any business how to get started." "We’ve released the first chapters on our blog and the remaining chapters will appear each week. Readers can register to receive each new chapter via email as its released for free.",said Klein.Readers can register to be emailed each Read More

Pricing professional services isn't an exact science. There are times, however, when client behaviour guarantees a higher rate. Read this post to find out 7 things to avoid if you want the best deal on copywriting services. Read More

Books have always been a man?s best friend, accompanying him wherever he goes. The Internet has brought this friend closer to mankind in the form of ebooks whose notational expansion forms electronic Read More

Here is another review of the business articles I enjoyed reading on BizSugar and some of the thoughts they inspired related to international business. Read More

The survey included questions designed to help the researchers better understand respondents’ perceptions of and experiences with social media in support of their decision-making as CEO’s, Directors and Managers. This post summarizes the key elements of this survey and provides an insight into how extensive the role of social media networks have become in decision making especially Facebook, Twit Read More

As the world changes, so do the ways in which we should do business: it's a simple fact of life. One of the biggest opportunities for innovation-and necessitators of change-to hit the business community and society in general has been the internet; there are simply countless new ways to proceed that weren't available or viable before the advent of the web. Read More

Use Twitter to find Product Evangelists who are tweeting about your company, products and services. Give them what they need to help you market your business! Read More